Saying that most people spend a lot of their day on social media is not an exaggeration in today's tech-dominated world. Social media has become one of the most important parts of everybody's lives today, and of course, the daily routine also revolves around the same. Some people have also become addicted to so much that social media is the first thing they check in the morning after they wake up.

Considering the importance of social media and consumers' life, marketers and businesses flocked to social platforms hoping to connect with the right target audience at the right time. But there is a content overload on social media, and the competition is also relatively high. Staying updated on the latest social media trends can help fuel your strategy and make you stand out in the crowd.

Marketers can no longer ignore Snapchat

Whether you are a B2-B or B2C marketer, you cannot ignore Snapchat. If you ignore this trend, you are making a huge mistake. People are not just downloading this app but also spending money on it. Experts believe that advertising potential on the app is just growing and is here to stay. The app has been in the waiting line for quite some time to become one of the biggest used apps in the world. It is not a passing trend or a fad to do a quick dance routine. It is here to stay.

The attraction of the app to brands and creators is its algorithm and the potential to go viral. The videos on this app are put into the algorithm simply as compared to other platforms, including Instagram. The app does not look at how many followers you have or how long your account has been established; it just looks at the quality of the content. If your video has something interesting, it can perform well and go viral on the platform.

Social commerce is about to become accessible

With a vast target audience on social media, it has been a limitation for several years that consumers cannot buy in the app. Until that, consumers clicked on A tag or a photo one sent to a website or landing to buy the product. But this is all going to change. Your social media platforms will see a considerable change they have made to allow customers to purchase on their networks. Tick tock has also partnered with Instagram Shopify to make developments in the shopping area.

Influencer marketing will help build authenticity

The influencer marketing sector has grown from $1.7 billion in the past four years since 2016. The figure is projected to increase by 19% to $16.4 billion in 2022. Experts believe that the role of influence and marketing will become more mainstream. It is something that brands who haven't used it to date will look to use on an increasing basis, especially how influencers intersect with the video content.

It will be more of a regular part of the marketing mix for brands than it has been in the past ever. Influencer marketing can be pretty powerful for a brand. The key here is to choose the influencer that will help the brand drive brand awareness and align with your product or service. It does not have to involve a lot of budget, and well-known names and micro influences can create a stir. Above all, influencer marketing will only be successful if you research and find good influences that bring authenticity and realness to the brand.

YouTube advertising offers a new income stream

YouTube ad revenue went around 26% to $8.6 billion in the past quarter of 2021. The impressive growth is down to an increase in the typical TV advertiser's brand advertising and direct response ads. YouTube presents enormous opportunities for market years looking to drive brand awareness as a platform. The new YouTube shorts formats of five trillion views and, in 2022, will test new ways for creators to make money through branded content deals. One of the days when market years have been reluctant to post content on YouTube as they believed that it had to be good quality as compared to TVs.

But experts say that it's not the case anymore. YouTube has invested heavily in automating some of that, and there are a lot of tools available today that provide YouTube to build your video quickly and use it as an in-stream ad. It opened advertising to a great extent for advertisers this year. YouTube has also moved down the funnel. The experts at GC media can help you with YouTube advertising as they are well trained to deal with all social media platforms.

Instagram video creation will indeed explode

Instagram CEO announced that they would change the strategy to lean into more video-based content in 2021. Since then, we have seen a lot of developments in the app, like reels and integration of IGTV and feed into one as Instagram video. This changes mainly because Instagram notices that its audience responds well to the video content and wants to move away from being known as a photo-sharing app. Instagram is also aware of the growing popularity of tik-tok and is evolving to compete with the video-sharing app.

New video formats have been introduced as they are experimenting, such as making stories longer and adding more effects to the reels. The option is to convert the Instagram story into a highlight, and more video ad formats are available to buy in the Facebook ads manager.

As you are aware that a lot is going on in social media marketing this year. GC Media is your go-to option to make the most of the latest social media platforms. The experts cover all the latest developments and help businesses (start-ups and huge companies) to use the social media strategy carefully after analyzing the social data and harnessing the power of social commerce.