Voice Search Optimisation: Our personal Digital Assistant
Digital voice technology is building a strong presence in the current digital world. Voice search optimization came into the picture by the time when people started using digital voice assistance instead of searching through texts. Siri by Apple, Google assistant by Google, Alexa by Amazon, and Cortana by Microsoft are a few examples of Digital Voice Assistants. Today, people find voice search optimization fast and easy, so they are more apt to take it than write or text. It is entirely based on the intention of a search by the user. Let’s understand more about it and how it's integrated with ease into the lives of the users
The mode of text searching on the internet is slowly shifting to voice search. It first came into the hype when apple introduced SIRI in 2011. VSO uses natural language processing algorithms to understand the user's search query. It can simply be understood as the process same as search engine optimization but utilizing voice recognition technologies. The web crawler gathers input from indexed quality content, the search query context, and popular search destinations as part of the query communication process. Big businesses are investing good amounts in R&D to understand more about it. And it also opens a wide door for small businesses, as the faster, they’ll be able to decode the optimization process using voice search technology they can diversify their digital presence.
The optimization elements involved in the Voice search process are opportune keywords, website speed, website content, social networks, mobile-friendliness, local SEO, and Backlinks. Web content on the website should be organized based on the audience, reputation, and language of the audience. In recent times, Voice search assistants are used for general information (Daily News), personal assistants (Searching Products), fun and entertainment( Movie Timings), or local information(Music/Podcasts). Most businesses which able to make the best out of VSO are mostly restaurants/ cafes, clothing stores, hotels, etc. This technology facilitates the users to voice dialing, perform search queries, open applications or programs, select between options, request information, or give a wide range of commands through the Artificial intelligence attached to it.
With the pace at which people are accepting voice search assistants, it won’t take much time to come into the habit and as the voice recognition technologies are developing, the market will expand and marketers will be able to reach a wider audience. These technologies will also contibtute for internal effectiveness of the business like scheduling tasks, keeping up with the project updates, arranging meetings, updating budgets, and many other internal activities.