Organic marketing is ideally a term that everyone forgets in the marketing system. One of the primary reasons is the ever-growing social media platforms and their influence on several users globally. As a brand, you plan to attract various consumers, and then you would need to pay for the marketing. Reaching the target audience organically and inviting the same to your brand has become impossible. Word of mouth marketing is undoubtedly effective in attracting and engaging your audience organically.
GC media is your best bet if you want to get into the word of mouth marketing. Our experts will ensure that you get the best possible service. GC Media is the one-stop destination for nurturing and helping businesses grow exponentially. When it comes to marketing, the experts here make sure to curate with utmost transparency and hold multiple years of experience handling some of the leading brands.
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What Is Word of Mouth Marketing?
Word-of-mouth marketing (WOM), also called word of mouth advertising, is the strategy of actively influencing and stimulating organic word of mouth discussion about a firm, brand, organization, event, or resource.
Basics of Word-Of-Mouth Marketing
The best part about word-of-mouth marketing is that it is cost-effective marketing. It means that the users of any brand are encouraged to share their experiences with their loved ones, including friends, families, etc. The activities with the brand generally trigger the experience sharing by the consumers. It is one of the best reliable forms of marketing, which is driven by the authentic experience of the buyers. It is also known as the strategic art of influencing the target audience to spread positive conversations about any brand to other people organically. The idea mainly is to discuss that something is relevant to the brand and helps enhance the brand image.
Is Word Of Mouth Important?
Yes, having a positive word of mouth is essential for a brand. However, if you don’t know about word-of-mouth marketing, you don’t need to worry, as experts at GC media have heard back. We will ensure that you learn the importance of word-of-mouth marketing. Generally, we believe that people trust other people’s expressions when they are willing to make a purchase decision, especially when buying things online. Today at least 70% of the consumers mention that word of mouth influences their buying decisions. Looking at the facts, as per Nielsen 92% of the consumers trust recommendations from their friends and family over any other form of marketing. Especially on social media, word of mouth plays a crucial role in driving social shopping, and it is a thriving social commerce strategy that brands need to use to make the most of their sales.
Benefits of Word Of Mouth Marketing
Cost-Effective: The best part about word-of-mouth marketing is that you don’t need to invest anything in advertising. It is free of cost marketing that the users of your brand organically generate. It shows that several people trust your brand, and they do not think twice before sharing their experiences with others..
Develop the brand loyalty: If the consumers are happy and satisfied with the services or products you offer, they will contribute to the word of mouth marketing. Generally, happy and satisfied customers will become loyal customers of your brand, and they will stay with you for the long term.
Online Community: You can quickly build a unique online brand community through word-of-mouth marketing. The members of your brand community can act as brand advocates for your brand on various digital platforms. The only disadvantage of word-of-mouth marketing is that negative word of mouth about any brand adversely impacts the community and its results.
Build Brand Social Proof: Users can help you build trustworthiness, reliability, and proof of authenticity besides credibility for your brand when customers become your brand advocates. Therefore, it is essential to have social proof to grow your brand to another conversion.
Increase Your Conversions And Sales: Above all, you need to know that increasing eCommerce conversions and sales through positive word-of-mouth marketing is essential. At least 9 out of 10 people today turn to their friends and families for a recommendation that influences their online buying behavior. As you know all the benefits and importance of word of mouth marketing, it is high time you start formulating a comment of mouth marketing strategy that you would want to achieve all the benefits.
How Can One Build a Word of Mouth Marketing Strategy?
Successful implementation of word-of-mouth campaigns can’t be accomplished via cookie- cutter tactics. An inherently creative element to the process must be uniquely and artfully applied to every brand.
Word of mouth promotion tends to include two main components:
- Create buzz-worthy ideation
- Encourage the buzz
In other words, word-of-mouth promotion doesn’t simply attempt to get people excited about a business’ logistics, daily operations, or profit model. The key to an eminent word-of-mouth marketing strategy is identifying something unique about a brand that can generate organic buzz OR create something that will make that buzz.
Tips For Building A Word Of Mouth Marketing Strategy:
It is pretty easy when you want to showcase something to your target audience. You have terrific channels and solutions to do that but triggering party or is that it is challenging to strike a conversation with your target audience. You don’t need to worry, as, at GC media, we have come up with some fantastic ideas that you can use to build impactful word-of- mouth marketing strategies.
Consider Highlighting Your USP
You might have seen that whenever an innovative or exciting product comes to the market, people start talking about it generally and do their research excess updates and two other things. You can use the same to your advantage by highlighting are promoting the brand’s unique selling proposition. When customers have experience with your brand, they will notice the USP. It would excite and instigate them to discuss or share it with their friends and family members. When people talk about some trending or newsworthy topic, there is always something humorous and exciting. So, while creating any marketing campaign on your social profile, you need to integrate the trending topics this way; you will get better exposure to the target audience and their unique engagement and powerful word-of-mouth marketing.
Visuals Lead To Word-Of-Mouth Marketing
One of the most engaging forms of content available is visuals beat offline channels or any other social media channel visuals are the future of marketing, especially videos. You can use exciting and creative visual content to attract a vast target audience to your content, and if it is interesting, people will not think twice before sharing it. Likewise, when you have great content on your website for your social profile, people will explore and share more due to the engaging visual vibrancy that can help you drive positive word-of-mouth marketing.
Emotional Storytelling
Consumers share that experience with others. So there is no other way to drive word-of- mouth marketing than to tap into the consumer’s emotions through storytelling which can create an emotional bond between you and your customer.
When consumers come across some campaigns that trigger their sentiments, they share them and talk about them. Hence it would be best if you created some campaigns that tell a story and can connect with your target audience emotionally. One of the biggest channels to do so is social media so that it can generate positive word-of- mouth marketing and possibilities for engagement and exposure.
Encourage And Promote User-Generated Content
Ideally, user-generated content is revamped term for word-of-mouth marketing, and with the inception of digital media, UGC has become one of the most impactful words of mouth. The more you have positive user-generated content on the eCommerce website, the higher user engagement and conversion chances. Being a part of your word-of-mouth campaign, you can encourage users to share their ideas, experiences, and opinions on digital media and tag the brand using profiles or hashtags. Furthermore, you can promote your word-of-mouth marketing using various platforms and consider using shoppable UGC and customer review fields that brands can easily publish on the website to build trust or showcase authenticity. It is a fantastic word-of-mouth marketing strategy that you can use to build trust and loyalty with your users.
Encourage And Promote User-Generated Content
Ideally, user-generated content is revamped term for word-of-mouth marketing, and with the inception of digital media, UGC has become one of the most impactful words of mouth. The more you have positive user-generated content on the eCommerce website, the higher user engagement and conversion chances. Being a part of your word-of-mouth campaign, you can encourage users to share their ideas, experiences, and opinions on digital media and tag the brand using profiles or hashtags. Furthermore, you can promote your word-of-mouth marketing using various platforms and consider using shoppable UGC and customer review fields that brands can easily publish on the website to build trust or showcase authenticity. It is a fantastic word-of-mouth marketing strategy that you can use to build trust and loyalty with your users.
Ensure To Create Something Unique
Successful implementation of word-of-mouth campaigns can’t be accomplished via cookie- cutter tactics. An inherently creative element to the process must be uniquely and artfully applied to every brand.
Ensure To Create Something Unique
Successful implementation of word-of-mouth campaigns can’t be accomplished via cookie- cutter tactics. An inherently creative element to the process must be uniquely and artfully applied to every brand.
Word of mouth promotion tends to include two main components:
- Create buzz-worthy ideation
- Encourage the buzz
In other words, word-of-mouth promotion doesn’t simply attempt to get people excited about a business’ logistics, daily operations, or profit model. The key to an eminent word-of-mouth marketing strategy is identifying something unique about a brand that can generate organic buzz OR create something that will make that buzz.
Be appreciative of customers initiated content
Content which is generated by the users, customers, or followers is most likely to be quite powerful, engaging, and at the same time sharable than any other company updates and photos.
When you encourage your followers to get into a two-way conversation, you can encourage them to start shouting about your brand on social media and endorsing it effectively while referring you to their friends and followers. Offering discounts for posts that align with some criteria is one of the best ways to encourage this. You can also run an ongoing social media competition with your hashtag. When you choose us, you can filter out the hashtag search results by the time of the posts, place likes and comments, count gender language, and count on the followers.
Push Ratings And Reviews More Than Ever Before
You need to know that not every person who comes to your online store or visits you physically will refer your brand to everyone they meet, but that doesn’t mean they did not love their experience. It certainly doesn’t mean you cannot use the feedback to convince others to buy it. So feedback and word of mouth from the current customers are essential. It means you need to collect and prominently display the honest reviews of your products and services in as many places as possible, like websites, in-store social media posts, or anywhere else you can think about.
Create An Official Referral Program
The referral program is undoubtedly here to stay, and it will not trump a bad experience for your users. However, one of the best ways to nudge happy customers into actually taking the step and introducing others to your brands is by offering systematic reference rewards. It can be a game-changer when you gently push your users toward taking action on referrals.
Consider Sparking Word Of Mouth Among Influencers
Today, some people have a solid social media and online following, and several sways with the full recommendations stop. If you want to get your brand or products reviewed and talked about by relevant influencers in the industry, then a word-of-mouth marketing strategy is your best bet.
Some influences you can outright pay to promote any product, but there are some other ways too. You can always send them some products for free once you have identified the relevant influences. You should be careful not to expect or demand anything just because you send a product for free. You can also connect with the influencer over the case.
To conclude
Hence, word-of-mouth advertising and marketing can be a strong player in growing your retail business, but staying updated with the fundamentals is essential. Looking for a “word of mouth” strategy? Get in touch with the experts at GC Media to make your brand establish and outshine amidst the utmost cut-throat competition in the industry.
