Brand building is the most important aspect of marketing. It generates awareness and promotion of the services of a company through direct advertising campaigns or through sponsorship. A well planned brand building strategy can bring
consumers closer to the brand. It also provide value for the consumer to know, feel and experience the brand. The growth and fall of your brand completely depends on your brand building exercises. So it is important that you
continuously bring new strategies, events and activities to your brand cycle that will help you maintain brand promise.